No weigh. Weigh!!! Bring it on burly, beefy, bodacious behemoths! The excitement is building in Pumpkintown as the World’s Greatest Gourd Growers and their Goliath, mind-bending, Rhinoceros-sized orange orbs hope to squash the world record on Monday, October 10 at the 50th Safeway World Championship Pumpkin Weigh-Off –– the “Super Bowl of Weigh-Offs” –– in the World Pumpkin Capital of Half Moon Bay, California. Using a pay-by-the-pound system, the world’s biggest top prize of $9/pound will be awarded to the 2023 weigh-off champion thanks to title sponsor, Safeway. Also at stake are thousands of dollars in super hefty prize money doled out to the top 20 plus the big carrot: a $30,000 total mega-prize for a new world record pumpkin entered at Half Moon Bay (the current world record is 2,703 pounds set at a 2021 weigh-off in Italy). Defending champion Travis Gienger's Leviathan 2,560-pound mega-gourd set a new North American record and handily won the 2022 Safeway World Championship Pumpkin Weigh-Off in Half Moon Bay. A host of accomplished veteran growers are expected to contend for the coveted title. The champion will be feted and play a starring role in the world-famous Half Moon Bay Art & Pumpkin Festival, Oct. 14-15 (including a free weekend at the posh, pumpkin-centric Ritz-Carlton on the stunningly beautiful Half Moon Bay coast). Beauty will share center stage with beefy brawn with a $1000 prize awarded for the “Joe Cotchett Family Most Beautiful Pumpkin” as judged by the audience based on color, shape and size. The grand champion gourd (along with the top four overall) will be on display plus there's a special weigh-off champion pumpkin photo booth at the Half Moon Bay Art & Pumpkin Festival, October 14-15, from 9 a.m. to 5 p.m. on Main Street. Admission is free. Open to the public. They’ll be live-streaming the Weigh-Off on Facebook!