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The San Jose Chamber of Commerce Small Business Committee is pleased to present a virtual workshop focused on search engine optimization. Customers use search engines to learn about, schedule and purchase products and services. Search Engines provide many opportunities for a business to be visible, it is up to the business to be sure they take advantage of as many of these possible points of contact as possible. We understand this ability may be limited by resources or budget. It is important that a business needs to understand a customer's buying cycle in order to maximize the value of their visibility. The presentation will discuss how the search engine information is organized including local services searches, product searches, and informational searches. We'll also discuss the increasingly visible role of Artificial Intelligence (AI) in search engine results. An attendee will learn about: How Search Engines are organized for different types of searches, How Search Engines are organized for different types of industries, The differences between and roles of Advertising, Business Profiles, Organic Search, Directories and more in Search Engine results, The role of Artificial Intelligence (AI) in Search, Ideas on assessing competitors' marketing techniques and how your business may compare, Top Recommendations for implementing traditional SEO (Search Engine Optimization) and Search Everywhere Optimization.

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