Each year, thousands of brave individuals and teams converge on Cayucos State Beach to start the new year with a dip into the Pacific Ocean! This is one of our favorite Cayucos Chamber of Commerce family-friendly events, in partnership with multiple county agencies. Commemorative t-shirts and participant certificates available. Proceeds of shirt sales cover event costs and local Cayucos Chamber flagship events. COSTUME CONTEST & PRIZES | LIVE DJ | COMMEMORATIVE APPAREL | PARTICIPANT CERTIFICATES